Real Change

Most advice on behavior change focuses on habits. But habits are only part of the story, and often not the most important part.

Real Change presents a more complete framework for understanding why we do what we do, and how to do something different. It draws on research in behavioral science, personality psychology, and neuroscience to offer a practical approach to lasting transformation.

The book emerged from a decade of applied work: first in Stanford's Behavior Design Lab, then at Walmart, where behavioral science was used to influence millions of decisions daily.

Jason's work on behavior change is quoted in James Clear's Atomic Habits.